Tenda Nigeria, a leading provider of computer networking and Wi-Fi solutions, has unveiled a suite of new products tailored to the Nigerian market, marking a major step in its strategy to deepen engagement with industry stakeholders and boost its footprint in the country’s rapidly evolving telecom sector.
The official product launch, held in Lagos, was hosted in partnership with Coscharis Technologies Limited, Tenda’s authorised distributor in Nigeria, and Coast Charities Technologies Limited, an ICT solutions provider. The event drew key players from across the information technology, internet service, and telecom sectors.
According to Joseph Agema, Tenda’s Sales Through Manager, the newly introduced lineup includes access points, CPE radios, base stations, antennas, switches, and routers — all engineered to meet the growing infrastructure needs of Nigerian telecom operators and enterprise clients.
“Our solutions are designed with simplicity, durability, and scalability in mind,” Agema said. “They are both affordable and robust, making them ideal for professionals who demand stable, high-performance equipment.”
Strategic Market Repositioning
The launch signals a renewed push by Tenda to gain ground in Nigeria’s competitive networking hardware space. Austin Ezirim, Product Manager for Tenda at Coscharis Technologies, described the event as a milestone in overcoming past market entry challenges.
“Breaking into this market hasn’t been easy, but Tenda’s combination of reliable hardware and dependable after-sales support positions us well to meet the demands of Nigerian customers,” Ezirim said. “This partnership offers long-term value for all stakeholders.”
To combat counterfeit sales and unauthorised distribution, Tenda has adopted a focused distribution strategy that relies on vetted partners such as Coscharis Technologies. This model enables the brand to control product flow, guarantee authenticity, and ensure timely technical assistance for clients.
Focus on Support and Capacity-Building
Beyond product delivery, Tenda is emphasising technical support and partner training as core parts of its market offering. Agema noted that the company runs monthly training programmes for resellers and installers, ensuring proper deployment and increased customer satisfaction.
“We provide both on-the-ground support in Nigeria and a remote team overseas, offering fast resolution — in some cases, within just 30 minutes,” he said.
Tenda’s key competitive advantages include:
- Easy-to-install systems
- Locally accessible support and repairs
- Regular, certified training for technical partners
Changing Perceptions, Expanding Reach
Ezirim acknowledged that the brand initially faced skepticism in the Nigerian market, but said growing recognition of product quality has shifted perceptions.
“More customers are realising that Tenda offers not just affordability, but also the kind of reliability expected from global technology leaders,” he added.
Looking ahead, Tenda Nigeria plans to continue investing in market awareness, distribution expansion, and digital infrastructure development, with the goal of becoming a trusted name in Nigeria’s increasingly digital economy.
“Our mission goes beyond product sales,” Agema said. “We are committed to helping bridge the connectivity gap and support the digital transformation across Nigeria.”
With its latest product launch and an ecosystem of reliable partners, Tenda is positioning itself as a key enabler of Nigeria’s telecom and enterprise networking growth.
