In a surprise move ahead of the new academic year, Apple’s latest MacBook Pro M4 models have received their steepest discount yet on Amazon, with prices dropping by as much as $300, making this the most aggressive price cut for the flagship laptop since its launch earlier this year.
The 14-inch MacBook Pro M4 equipped with 16GB of RAM and a 512GB SSD is now listed at $1,299, down from its regular price of $1,599. Higher-tier configurations are also seeing significant markdowns, with the 24GB RAM / 1TB SSD model now retailing for $1,699, a price cut of $300.
Industry analysts say the rare discount is timed strategically to capture student and educator demand during the peak back-to-school shopping season.
“This is the lowest price we’ve seen on any M4-powered MacBook since its release,” said Mark Gurley, senior editor at TechRadar. “Apple products rarely see this level of markdown, especially so soon after launch. For students and creative professionals, this is a serious value.”
Other MacBook Pro variants, including those featuring the M4 Pro and M4 Max chips, are also on sale, with reductions reaching as high as $437 on some 16-inch models. These deals, which now rival or surpass Prime Day offers, have sparked a surge in online orders, according to Amazon tracking sites.
Apple launched the M4 MacBook Pro line in May 2025, touting it as a major leap in performance and efficiency. The devices boast a next-generation Liquid Retina XDR display, industry-leading battery life, and significantly improved thermal performance making them ideal for high-performance tasks like video editing, coding, and 3D rendering.
The discount also comes amid intensifying competition in the premium laptop segment, with rivals like Dell, HP, and Samsung pushing out their own high-spec models aimed at students and hybrid workers.
Despite the price drop, Apple has maintained its silence on whether the discounts are temporary or part of a longer-term strategy to boost adoption of the M4 platform. As of Wednesday afternoon, Amazon still listed all major configurations as in stock, but third-party inventory trackers warned that certain models could sell out quickly.
The current deals apply exclusively through Amazon and are not yet reflected on Apple’s own online store or in retail outlets.
With college students preparing to return to campus in the coming weeks, industry watchers say this pricing move may set the tone for broader fall tech promotions.
Bottom Line: The MacBook Pro M4 is now more affordable than ever, and if you’re a student, creative, or professional in need of a high-performance machine, this could be the best opportunity to invest.
